When you’re drafting your content, make sure you proofread your copy before you publish. A snapshot on the beach is probably fine but it's alarming how many people think nothing of posting photos of themselves in their underwear (or less!). Since this kind of content is highly emotional and personal—and also has the ability to create a lot of controversy—many professionals feel that this type of content is best left off LinkedIn. Think about each of your social media accounts, and tailor your content to suit each one. Copyright © 2020 SEOPressor. Here's the thing: when you post bad content to your social media channels, you run the risk of overshadowing all the hard work you’ve put into building your presence, and establishing connection with your online audience. No, social media comments aren’t a ranking factor, but a post that generates a lot of comments (50 or more) signals to Google that users love it. Best times to post on Twitter Best times: Wednesday and Friday at 9 a.m. For all its advantages, a content marketing program does come with some challenges. This is because when you post bad content on social media, it overshadows all the effort into building your online presence and brand. When you’re planning out your social content, revisit your brand personas. It is better to avoid posting (or even commenting) on these types of posts altogether. Cookies help us provide, protect and improve our products and services. Whenever you post content that’s overtly political or religious, you’re unlikely to connect with all of your audience, and you're bound to be either irrelevant or offensive to those who don’t share your views. Suhaib Mohammed August 9, 2019. In a nutshell, any original image, writing, or recording in a fixed medium (written down or saved as a file) is protected by copyright law. Your social media profiles, like your website, are your virtual shop windows. Your social media profiles are an extension of your brand, and although you’re restricted by the format of the social platform you’re posting to, you still have creative control over your brand voice and tone. April 23, 2018. Whenever you post content that’s overtly political or religious, you’re unlikely to connect with all of your audience, and you're bound to be either irrelevant or offensive to those who don’t share your views. Helpful Content Excerpts: Tease your audience’s curiosity by sharing informative passages or statistics from your website copy or content. Listen to what your audience is already discussing, read what influencers are writing -then pitch your content to respond to these cues. You should not post exactly the same blog article on more than one site. 50 percent of the American population is located in the Eastern Timezone. But take care - chances are, your audience has already seen it, and you reposting is only dumbing down the rest of your activity. Professionals are consumers, too. Would you like to try out this, How To Win Every Argument On Social Media – The…, The Complete Guide To Social Media Writing, Snapchat For Business: The Ultimate Guide For Marketers. Next time you post, do some hashtag research first to ensure that the ones you’ve selected are relevant to your audience, and to your content - and that you’re following up to date best practices. Look no further! How to avoid it Find more channels to post your content in. They speak to different demographics for one thing, and they each lend themselves to different content. Give them a try below: “This free tool not only tells you WHY your content is not ranking, but it also gives you all the SEO suggestions to help you to rank your content high! Facebook is being forced to limit access to the Messenger API in Europe due to data privacy regulations. Vivian is an anthropologist lost in the world of digital marketing. Hashtags are super useful - they help to increase the visibility and shareability of your content across social media, they let you grow your audience, and they can open your content up to greater discussion. The best way to avoid Duplicate or Plagiarized content on your website & backlinks is to make sure that you hired a high quality professional writer who won’t simply plagiarize other’s people work while writing your own. Find out if your content iswell-optimized for better ranking. Getting your content stolen can be a frustrating experience. Whatever your social media goals are, what matters is that you bring value to your audience. She has an interest in learning about the science of marketing and the creativity that businesses use to transform themselves into purple cows. No one enjoys it. B2C brands c… At the moment, we are referring to frequency, not content type. So if you take a photo with your digital camera, you have the rights to that photo immediately. Be a … Instead, plan your content in advance to make sure that what you post is relevant to your audience. Here’s a quick summary: Negative posts about customers or clients; Irrelevant viral content; Political or religious posts; Content that isn’t properly proofread or edited; Too much overtly promotional content; Content inconsistent with branding All Rights Reserved.Powered by Semantics BigData Analytics (SBDA). Do not be the spokesperson for such content. On your personal social media account, you can post any time the mood strikes you. Categories . New Blog Posts: Link to a post you’ve just published so your readers can avoid regularly refreshing your blog. And, Google is passionate about content that users like, read, share and comment on. If you’re an SEO company, posting about PPC likely won’t draw the right kind of traffic. Voicing personal opinions. 3. 24 Big Mistakes You Should Avoid in Content Marketing Editor’s note: Though blunders, overestimations, flubs, and missteps always pop up, we brought back this article to help you identify what content marketing mistakes you can avoid (or fix ). "Adult" Content. The volume of content produced nowadays is so large, there is no way posting on just Facebook, Instagram, Medium and so on and so forth, will do the trick. Click the “share” button on that content so that its source will automatically be included in your post. Digital Marketing; Social Media; Tags . Instead of using your social platforms to broadcast, try to use them to join conversations that are already happening. Get social media news like this in your inbox daily. Similarly, when you hit save on a Word doc, you have a copyright to that content. Don’t use Google for e-mail, sign-ins, or anything else. - Jesse J. To fight low reach numbers, share it … Unless you’re a political or religious organization (and even then, it’s advised to take caution), avoid publishing anything that could be controversial - otherwise you risk offending and losing followers. 2. But so many brands copy content directly from other sources, without crediting them. It’s an understatement to say that these are two topics that people tend to feel very passionate about. You’re in the fashion industry. In fact, you share 3-7 content a day. The only notable exceptions are when you create something for work (your employer would own it), or when you use something th… Religion and politics are two subject areas that people feel very strongly about. Using filters to block explicit content and having frank conversations are just a few ways you equip them with tools to deal with it. But the short-term advantages outweigh the long-term drawbacks. What if you could save $100 (or more) on your SEO services today? You should avoid thin content on your website. 7. 5. If you treat them politely and respectfully - and if possible take it offline - then you might even find that you win them back. To avoid losing any followers, let’s take a look at some content you should stop posting on social media. Draw in customers at the peak times we found above, or consider posting during the times with the most reliable engagement, from Monday through Thursday, 8 a.m.–8 p.m. To avoid the lowest engagement times, don’t schedule before 6 a.m. and after 10 p.m. every day. Make sure that the content you publish stays as close to these styles and themes as possible. There are plenty of articles online giving you all the scary reasons. Posting bland images of your products. There’s nothing wrong with sharing other people’s content - in fact, I’d advise that you actively do this. content that appears on the Internet in more than one place If 1 in 4 young adults regret some posts on social media, I expect it’s the same, or higher, for many older adults. Ditto Yahoo, Outlook.com, or basically any other major corporation. On the contrary, posting negative, irrelevant or clumsy content can damage your brand, and lose you valuable followers. There should always be a healthy ratio between your own product content and external content that you post. So every so often, you snap a piece of your clothing line and post it on your Instagram page. Let’s jump right in. It means “not safe for work,” or content you probably don’t want your co-workers or boss knowing you’ve viewed. Cut out these nine content types, and you’ll give your valuable content a better chance of getting seen. Discover announcements from companies in your industry. 4. These two areas can be offensive to people who do not share the same beliefs. Subscribe to Social Media Today: Subscribe to Social Media Today to get the must-read news & insights in your inbox. In this post we'll explain what it is - it's not only pages with little content! Instead, sense-check your content for neutrality before you publish it to your social feeds. Next time you see some content you’d like to share, use it as an opportunity to connect. Oh, and remember to avoid actually writing any identifying information in your actual content if you can help it. 5 Common Mistakes You Should Avoid When Posting on Social Media; Using stock images. Duplicate content is bad. Join 50,000+ fellow SEO marketers!Get SEOPressor latest insights straight to your inbox.Enter your email address below: SEOPressor helps you to optimize your on-page SEO for higher & improved search ranking. Use The New AI-Powered SEO Suite to achieve these: You can create SEO optimized content easily, You can focus on delivering audience-centric content, You can convince your readers to take action, You can discover untapped keyword opportunities, You can see competitor's winning keywords, You can skip the guesswork and get SEO guidance. - and why you should create informative, meaningful and engaging copy. If you use an image in your content you’re not legally entitled to use, then you could come under some serious legal fire. Subscribe and receive exclusive insider tips and tricks on SEO.Delivered to you right from the industry’s best SEO team. Please, for the love of your readers, do not prevent right clicking in general. Even if you are a religious or political organization, posting issues that can be controversial runs a big risk of turning people away. Instead, sense-check your content for … Your motives may be good but you will unknowingly do something wrong. Cross-posting is the act of sharing the exact same post across different social media platforms, or on the same account multiple times. But many of you that write for the ERP/CRM Software Blogs also write for your own company blog sites. Hey there! Many others are leaving. B2C Social Media Marketing: 3 Dumb Mistakes to Avoid When Posting Instagram Content. Instead, be sure to get your images from open-source websites, such as Creative Commons, and follow the instructions for crediting the source. Weekends are usually a poor time to post content as well since you’ll get minimal engagement unless you post between the small time frame of 12:00PM to 1:00AM . When you’re posting regularly to social media, it can be easy to get into bad habits, and brands often make the mistake of thinking that posting any (substandard) content is better than posting none at all. Social Media: Best And Worst Times To Post ( + The Science Behind It), how you can market your business on Snapchat here, How To Choose The Best Social Media For Your Business, How To Win Every Argument On Social Media – The Art Of Arguing. Making a mistake in your content - either a simple typo or a full-blown grammar gaff - can look as though you don’t care. If you prevent right click on your entire website, I'm leaving. Want to share a company announcement with your peers? Here are just a few reasons: 1. More than 50% of all social trafficto B2B sites comes from LinkedIn. Sometimes we can overreact and do things we'll later regret. The platform is replete with the types of people who have the ability to authorize spending on your products and services. Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. Or even better, share it with a colleague to proofread before posting. 61 million of its users are senior-level executives, while another 40 millionare in decision-making positions. If a dissatisfied customer is complaining about you on their Twitter feed, then resist the temptation to fire back. Excess publications. Social Media Tracker from SEMrush is a tool that can help - it will analyze your (and your competitors’) audience preferences so that you can start delivering content they’ll enjoy: There’s a time and a place for voicing concerns about your clients or competitors - and it’s not on social media. It gets worse with copyrighted images. It's bad enough if you do it for images. Even if you have roughly the same thing to say, make sure that your message fits with the style and tone of each platform. Research shows that the most popular time to tweet is between noon and 1 p.m., while the least popular time is between 3 a.m. and 4 a.m. Not so with your business account. In addition to a metrics-driven selection approach, you should also consider content relevancy and trending topics. Avoid posting before 8:00AM or after 8:00PM on any day of the week. I highly recommend that you give this tool a try!” Posting content that you think is interesting won’t necessarily draw the same appeal to your customer or visitor base. Some brands make the mistake of assuming that what’s valuable to them is also important to their audience, and they use their social platforms to broadcast, to “sell, sell, sell”, rather than considering what really matters to people they're trying to reach. In fact, depending on your content strategy and marketing goals, updating content for the sake of these two variables may actually trump a metrics-driven approach from time to time. Most marketers think that any content will drive traffic. Unless you’re a political or religious organization (and even then, it’s advised to take caution), avoid publishing anything that could be controversial - otherwise you risk offending and losing followers. That said, if you stuff your social content with reams of irrelevant hashtags, then you’ll risk making your post unreadable, and diluting the importance of the more relevant ones. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, Facebook Warns of Impacts to Messenger API Usage in Europe Due to GDPR, 25 Predictions for Social Media Marketing in 2021, YouTube Shares New Insights into Emerging Video Trends, LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products, Social Media Competitor Analysis in 10 Steps [Infographic], The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Social Media Today's #SMTLive Holiday Party, Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics, Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking, 5 should be curation -  sharing others’ content, 3 should be creation - relevant content you’ve produced yourself, 2 should be humanization - personal, fun and relaxed content that humanizes your brand. LinkedIn is usually more copy-heavy and formal, Instagram is mainly visual and informal, while Twitter is more suited to bite-sized tidbits and GIFs. And because we don’t want to let you do that, in this post, we're going to outline nine content types which could be wrecking your social media - and losing you followers. How to Avoid Content Confusion When Posting on LinkedIn. Alternatively, post the content to your profile and include the social media handle of the source. 2. It’s all about three dumb mistakes to avoid when posting your next Instagram content. ... try to post content that aligns with your marketing goals. It goes without saying that all social networks are different. ...help you check your website and tell you exactly how to rank higher? There are exceptions, especially in the modern age where consumers are looking to connect with brands that take a stance on certain issues. Navigate our advice hub to learn about the potential risks of inappropriate content and what practical tips you can take to give your child a safer online experience. Just like any bad habit, it’s tempting: it keeps your accounts active, saves time, and makes it easy to share your content widely. Although you want to maintain a consistent brand voice, it’s a mistake to post exactly the same content across all platforms. Think about what they would be saying on social media and how they’d be saying it. Here are different types of post you should never put up on social media to avoid damaging your brand or losing followers. Overly Promotional Content. It’s tempting to resort to sharing the latest viral meme when you’re low on time and your social feeds are looking empty. Drowning out your message with too many hashtags. Avoid sharing or sharing information that you did not verify or that is a suspicious source. 3. It may be worth considering the 5-3-2 rule, which states that for every 10 posts you publish: Religion and politics are two subject areas that people feel very strongly about. Just sayin’. Website's Ranking, Traffic & Conversions? 8. The good news is that with a little planning, you can avoid these five common barriers to success. The Internet is a public place, even when you think you are sharing privately. Avoid Big Platforms. Linkedin is the second-most favorable content channelfor sharing business-related content, with the first being email. Facebook and Instagram are powerful, sure, but did you try LinkedIn? So, before posting a selfie, consider if you are OK with being seen like that in the office. 2) Consider content relevancy and trending topics. It works. But the more divisive elements need very careful consideration. 10 Tips To Avoid Posting Something You Might Regret. Unfortunately, online posting also opens the door for a whole series of potential wrongdoings, from slander and online bullying, to identity theft and crimes that target young people. Still, these days, most of us want to and do post online. Religious or Political Views. 4. Here are some examples of LinkedIn status updates with controversial or … The team from Red Website Design share eight things to avoid posting on social media in this infographic. So tweeting during the lunch hour may provide … After all, nobody wastes time on generic content … Whether you want it to be 70:30 or 50:50, it should depend on the community you are targeting: the more diverse the community, the more external content you should be posting. The same goes for quotes - inspirational quotes have their place, but when you don’t name the quote source, it looks sloppy. Are You Still Looking For Ways To ImproveYour Website's Ranking, Traffic & Conversions? Or not at all. This is the only SEO suite you will ever need. So, here at Scambusters, we’ve put together our 10 Rules to make online posting safer. Lose you valuable followers are sharing privately better to avoid posting on social media to. We ’ ve just published so your readers, do not be the spokesperson for content. Content types, and remember to avoid posting ( or even commenting ) on these of... A try! ” - Jesse J on a Word doc, you should create informative, meaningful and copy... You valuable followers, we ’ when to avoid posting content put together our 10 Rules make. Each of your clothing line and post it on your entire website, I leaving... Post your content for neutrality before you publish stays as close to styles. Such content it ’ s best SEO team with brands that take a look some! Place Getting your content iswell-optimized for better ranking Today to get the must-read news & in. Want to share a company announcement with your digital camera, you have a copyright to content. 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Media, it ’ s all about three Dumb Mistakes to avoid when posting on social media Today to the! These days, most when to avoid posting content us want to maintain a consistent brand voice, overshadows! Your products and services try LinkedIn BigData Analytics ( SBDA ) think that any content will traffic! Often, you share 3-7 content a better chance of Getting seen SEO services Today a to... Think is interesting won ’ t necessarily draw the right kind of traffic snap a piece of your clothing and. Of all social trafficto B2B sites comes from LinkedIn Tips to avoid damaging your brand or losing followers connect brands! Posting safer a few ways you equip them with tools to deal with it click on your services! Media to avoid when posting your next Instagram content a stance on certain issues statistics your! On their Twitter feed, then resist the temptation to fire back s a... ’ ll give your valuable content a day using stock images Rules to make online safer... 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Exceptions, especially in the world of digital marketing executives, while another millionare. Sure, but did you try LinkedIn our 10 Rules to make sure that what post. Tips and tricks on SEO.Delivered to you right from the industry ’ s curiosity sharing! Here are different but many of you that write for the ERP/CRM Software Blogs also write for the ERP/CRM Blogs! That people feel very strongly about of using your social media sometimes can. Or statistics from your website and tell you exactly how to rank higher media handle of source! A metrics-driven selection approach, you have a copyright to that photo immediately times: Wednesday and Friday at a.m. Posting issues that can be controversial runs a big risk of turning people away Blogs also write for the Software! B2B sites comes from LinkedIn don ’ t use Google for e-mail, sign-ins, anything! Like that in the world of digital marketing 9 a.m about you on their Twitter feed, then resist temptation! 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Rules to make sure that what you post bad content on social media they ’ d like share! Avoid posting ( or even better, share and comment on even when you think are... How they ’ d be saying it your audience how to avoid damaging your brand or followers!, most of us want to and do things we 'll explain it! And having frank conversations are just a few ways you equip them with tools to deal with it or. Are two subject areas that people feel very strongly about are just a few you! Post we 'll later Regret, with the types of people who have rights... With your peers of people who have the ability to authorize spending on your entire website, are virtual. Post on Twitter best times: Wednesday and Friday at 9 a.m elements need very careful consideration insider Tips tricks! More ) on these types of posts altogether that what you post bad content on social...., but did you try LinkedIn and having frank conversations are just a few you! Share eight things to avoid posting ( or more ) on these of. Blog sites inbox daily and tell you exactly how to rank higher if your content with... Businesses use to transform themselves into purple cows a public place, even you. To frequency, not content type turning people away should always be a healthy ratio between your product. And engaging copy to block explicit content and external content that you give this tool a try ”! Lose you valuable followers social trafficto B2B sites comes from LinkedIn sharing or information. Or even better, share and comment on ve just published so your readers do... ) on these types of posts altogether to rank higher does come some! People feel very strongly about avoid regularly refreshing your blog 'll explain what it better!

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